From January 8th, 2019 to January 11th, 2019, CES 2019- will take place in Las Vegas, USA. This is one of the largest technology exhibitions in the world, along with IFA, Mobile World Congress, attracting 180,000 people from 155 countries, with more than 4500 companies participating.

“The nature of CES has changed over the years, and it’s no longer the kind of show where the latest gadgets are on display, with hardware vendors dominating it,” says Werner Goertz, research director at analyst firm Gartner. “For the last three or four years, we have seen a shift away from hardware towards a more user-centric CES, which is a reflection of how the industry is changing.”


5G has always been a hot topic in recent years when it is expected to bring higher network speeds for smartphones to autonomous vehicles. In 2019, most carriers tested the 5G program. Companies like AT&T, Verizon, T-Mobile, and Sprint are expected to demonstrate technology with faster connection speeds, which can apply in enterprise products and smart home appliances and health monitoring products. Gary Shapiro, president, and CEO of the US consumer technology association stated that:  “A lot of the chip companies will be showing 5G products, some of the handset manufacturers will be talking about 5G products, and we will announce our 5G sales projections for 2019.”

5G Section at CES (Source: SCMP)


We have seen the launch of 4K, 8K TVs with different shapes and sizes last year. This year we expect improvement in quality TVs with HDR (High Dynamic Range) and MicroLed screens and big 8k TV models (although these TV models will take a while to come into commercial use). Samsung last year released a 146-inch TV dubbed “The Wall”. LG also released a scrollable screen. It is expected that TV at CES this year will favor design improvements rather than pixels. LG is expected to release a 65-inch rollable OLED TV. The company may continue to show off OLED TV products, while Samsung remains loyal to the QLED. The giant technology firm announced its intention to release “Frame”
(designed as a wall hanging frame) and” Serif” (like a whiteboard on an easel). We will continue to see the head to head competition of these 2 big companies, along with companies like Sony, TCL… with bigger screens and more advanced technology and especially there will be more TVs integrated voice processing technology, virtual assistant.

The Wall of Samsung (Source: SCMP)


Despite booming in recent years, VR not quite attracted too much attention at CES 2018 and this year is this might be the same situation in this year’s event. HTC continues to receive a lot of attention when it is likely to launch new products in the Vive product line, with Vive Pro.

As for AR, developers are focusing on utilizing existing devices such as smartphones, tablets, using ARKit/ARCore. AR will become increasingly popular on a number of areas such as screen display of car/helmet (HUDs), smart glass, the medical system supported by AR technology. Vuzix recently sold smart glasses for $1,000, which is a good sign that shows this technology is coming into real life.

HTC has suggested a “new gadget” of Vive series are going to be shown at CES 2019 (Source: HTC).
Smart glass (Source: The Verge)

Artificial intelligence is undoubtedly the subject of most interest at this exhibition. Although there are only 60 companies in the AI section at the show, this technology has been applied in many different areas. Mr. Gary Shapio commented: “AI is definitely one of the ingredient technologies that will be pervasive throughout the show. We have a separately dedicated portion to it. But so many companies have so many things and it really affects so many areas.”

Many products that integrate voice technology and virtual assistant, which made big progress in natural language processing quality, will be performed at CES 2019, from devices such as cameras to socket… CES 2019 will still be a dual-race race between Amazon’s virtual assistant-Alexa and Google’s Google Assistant. These two virtual assistants will be integrated with many different household items (with smart home trends) like Fire TV and Google Chromecast, smart speakers, or outside the apartment: in cars, etc.

We cannot mention the autonomous car trend. Most recently, Toyota has announced it will bring its autonomous car prototype to CES 2019. Toyota’s platform 4.0 (P4) model demonstrates Toyota’s 2-prongs strategy for autonomous technology, with a system Chauffeur is designed for an autonomous car, completely without human intervention; The other system, called Guardian, supports people to control cars and only provide assistance when needed.

Future technologies, such as in-car entertainment features also feature at CES 2019. Recently, Audi and Disney held a press conference to share the future of entertainment in the car. In addition, ideas like flying cars, or hybrid cars and aircraft (like Airbus partnered with Italdesign of Volkswagen for two years to do this). And of course, it is indispensable for technology companies to take steps into software in cars.

In addition, fields such as health care technology, games, robots, and other technologies will also become an important part of the show. Keynotes on each technology trend are also presented by prestigious speakers from leading corporations.

The CES was first held in 1967 in New York, with just over 100 products featured. To date, CES is the most anticipated event of the year, because this is an opportunity for giants tech companies to focus on and introduce the most advanced products and technologies, making breakthroughs for the future of technology.

Le Hoang

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